The fee is 2% to send out and 1% to convert back into an internal token. These are subject to change.
Currently Uulala absorbs all the costs associated with peer-to-peer sending, providing the custom wallet, allocating funds to the buyback, & paying out the funds for the buyback purchases. There are gas prices associated with the swap and a cost to providing the infrastructure so that trading is possible.
Uulala will not be trading the tokens it takes in fees and will be continuing to use them internally to perform the utility of the platform.